New Leica

2015.09.28c My friend Matt Jacobson told me I must use the new Leica S007 for the Advertising Week shoot in NY this week - then he got one into my hands. The camera is only two weeks old and I am using a prototype body. If you have friends who have driven a Tesla, they ALL say nothing drives like that. There is that car then all the others. Same with a Leica - the first roll of the shutter was like nothing else - smooth, sure, sublime. Leica is a small historic company with an incredible dedication to quality that drives everything. Matt is an iconic gentleman of great generosity and insight. Check out the great profile in the NY Times last week on Matt: http://www.nytimes.com/…/matt-jacobson-facebooks-gatekeeper… @leica_camera_usa ‪#‎leicacamera‬ ‪#‎leica‬ ‪#‎LeicaS‬ ‪#‎unfortgettableinstagram‬‪#‎instagramadweek2015‬28