If you see this in your Instagram feed today you are looking at pictures I took two weeks ago in NY. It represents the tip of the iceberg where an amazing team at IBM hooked up with Creative Shop at Instagram putting their finger on the pulse of the people who are doing amazing things at IBM. It is here on carousels that stories can be told horizontally and powerfully. (The full carousel will only show up in your IG feed.) And we were thinking all the great icebergs were disappearing. For those photographers interested in such stuff, the art was projected onto the subjects and all done in camera. Derek Miles Scott adjusted the layers in real time. There were some minor tweaks in post - but mostly just normal raw processing adjustments.